Wealth Impact Advisors was a start up wealth management company in search of a logo that would convey the big impact they want to have in the lives of their customers and their community. They take a unique approach to wealth management, and are very involved in community projects and outreach. I really loved their approach to their work and their clients. These guys genuinely want to help people.
I settled on the concept of a ripple to reflect the positive impact they are making in their local community. The calm symbolism of the water reference also suggests a kind of peace and tranquility that isn’t often associated with wealth management.