Web Design Services

Website Design

Affordable and easy to manage websites

A great website starts with a stunning design, but it doesn’t end there. I take a holistic approach to web design that incorporates beautiful design, usability, search engine optimization, mobile device support, and more. These aspects need to all work together for your site to be successful.

Throughout my web design process, I constantly ask questions like: Is the site easy to navigate? Will it turn users into customers? How can we make this site even better? What are we missing? This kind of constant questioning, combined with a holistic approach to web design, are what help me produce great outcomes for the businesses that I work with.

Website Design
Logo Design

Logo Design

Beautiful logo designs that convey your essence

I create logos that capture the essence of the businesses behind them. Having a great logo is so important. It defines your image. If done well, it will engage your customers and set your apart from your competition.

When I create a logo, I listen very carefully to what you need to accomplish, both as a business, and with your logo. I do extensive research on your industry and your competition to create a design that differentiates you, that pops. I get creative and I don’t stop until you’re thrilled with the results.

E – Commerce

Fully featured online stores customized for your business

A good e-commerce website will generate traffic and convert your visitors into sales. I build online stores for clients that are easy to manage and streamline the fulfillment process. My e-commerce clients are able to manage their inventory, add new products, offer discounts, receive testimonials, keep in touch with customers through follow up emails,  and much more.

The needs of every e-commerce website are different. I will work hand in hand with you to determine the best way to set up your online store, how to accept payments, and how to promote your site online.

E-commerce-websites
Search Engine Optimization

Search Engine Optimization

SEO techniques that help your website get noticed

Once your website is up and running how will people find it? How will search engines like Google, Yahoo, and Bing show your site in their search results? Search Engine Optimization (SEO) is the process of bringing new users to your website by ensuring that your site appears high in search results for keywords related to your site. Done well, it brings in the right visitors – the ones that become customers.

Search Engine Optimization is a top priority of all the sites that I build. It starts with the overall structure of your site, what pages you have, and how the information and keywords are organized on the pages. Google is constantly updating how they rank websites, but I use certified white hat techniques so you’re not penalized by a new Google update.

Mobile Responsive

Websites that look great on all devices

Nearly half of your visitors will see your site using a cell phone or a tablet. Having a design that adapts to any device is an absolute must in today’s world. I employ the latest mobile and responsive design techniques to ensure users have a great experience on your website no matter what device they’re using.

If you’re new to responsive design, it is a web design technique that detects the visitor’s screen size and orientation and changes the layout of the page accordingly. Whether you’re viewing the site on a desktop computer, a tablet, or a smartphone, the same website is shown, but it is optimized for each device.

Mobile Responsive Website Design

What My Clients Say

Content Services

Copywriting

Copywriting

Copy that turns users into customers

What should you say on your website? How should you say it? Well written copywriting is essential for an effective website. In fact, the copy on your site is one of the most important SEO factors that google looks at in determining how to show your site in search results. You can’t afford to have poorly written content on your site.

I write copy for my clients that is compelling for their users and also ranks well in search engines. Knowing how to convey your message in a direct and effective way that resonates with your audience helps me turn potential clients into customers.

Photography

Photography

Photos that make your site unique

Images can make or break your website. Depending on your project, you may need to have some photographs taken. I have lots of experience with general photography and product photography. And, I work with the photos in photoshop to make sure they look great and communicate the right message.

Careful use of stock photography can also be part of an effective website design. When I use stock photos on sites that I build, I am extremely careful to select ones that don’t look like stock photos! I work hard to ensure the photos on your site speak to your message.

Online Marketing Services

Social Media Marketing

Social Media

Social media, when done right, can help your business grow and stay connected to your customers. I can work with you to develop a comprehensive social media strategy that selects the right social media networks to participate in, successfully targets your specific audience, and uses an effective voice and tone.

Blog Setup

Blogs

Maintaining a blog is one of the best ways to promote your business and establish you as a leader in your industry. A regularly updated blog also helps to increase your search engine rankings and brings new customers to your site. I can help you set up your own customized blog that’s tailored to your specific niche topic and your visitors.

Email Marketing

Email

Email marketing is a very cost effective way to reach a large audience. I can design your site to harvest emails through email sign up forms and I’ll create beautifully branded mobile/responsive emails to send to your subscribers. I’ll can also develop creative strategies that utilize your list to generate sales and business.

What My Clients Say

Web Maintenance Services

Analytics

Data collection and analysis to measure results

Do you know who is visiting your website? Do you know where they live? What device they’re viewing it on? How old they are? What pages they like most? Website analytics have come a long way, and it’s now possible to get very detailed information on your visitors and how they interact with your site. Analyzation of this data can yield insight into how to make your website more user friendly and suggest steps to take in order to increase conversions and sales.

If I build your website, you will receive detailed reports of your visitors that show you where they’re coming from, what they’re doing, how long they’re spending on your site, and much more.

Website Analytics
Content Management System

Content Management System

Websites you can edit and manage yourself

Content management systems (CMS) are designed to make it easy for normal people (non coders!) to update and add content on their websites. Chances are, the majority of websites you visit were built with some kind of content management system. WordPress, the most popular content management system in the world, powers over 20% of all websites in the world!

Not everyone needs a CMS. However, if you’d like to be able to update your own site or manage your own online store without knowing any code I will set it up in a way that’s easy for you to update, and I’ll teach you how to do it.

WordPress Consulting

Assistance, advice, and guidance on the most popular CMS in the world

Wordpress is a very powerful content management system, but it can be a bit tricky to use if you’re new to it. Believe me, I feel your pain – i’ve been there too!

If you are thinking of setting up your own WordPress website, or if you’re in the middle of doing so and you’re stuck, I can provide guidance on how to set it up properly. I have experience working with many different WordPress themes, plugins and frameworks. If you want to build your site yourself, and all you need is a little guidance, contact me for a consultation.

Wordpress

Other Services

Ruth Ferwerda Business Cards

Business Card Design

There are a lot of stock business card templates out there, but too often the design is stale, boring and forgettable. It’s unfortunate because your business card says a lot about you! I’ll design your card so that it’s not only eye catching, but also communicates what you’re all about.

Promotional Products

Promotional Products

Promotional products keep your product or service in the minds of your customers. It’s also a great way to say thank you for their business. I work with Martin Marketing, based out of Elkhart Indiana, to offer my clients premium promotional products at great prices and with fast turnaround times.