I’ve worked on many web design and SEO projects for Slater & Zurz LLP over the years, but this was the first time we took on a full redesign of their main website.
Slater & Zurz had a very outdated website that was in need of a complete overhaul. Through careful planning that involved multiple brainstorming sessions and focus group, we decided on several themes for the main website. We wanted it to be super simple and easy to navigate. We wanted the design of the site to showcase the unique and professional nature of the firm. Unlike other law firms, we wanted to show visitors that the lawyers at Slater & Zurz aren’t just “tough guys that will make them pay.” They are also personable and helpful and will treat you with kindness and respect every step of the way.
We used creative photogrpahy, combined with background videos and a photo album to build an entirely different kind of law firm website. All of the strategizing and planning that went into this website really paid off, and I believe the results speak for themselves.
Be sure to check out the actual site on a desktop – it’s a great example of how background videos can be used to enhance a website experience.