Web Design and SEO for Independent Medical Practices

The work is designed to be calm, structured and efficient. I handle the details and bring you in when a decision matters, so your time is used carefully. Many clients tell me the process clarified how their practice works and what matters most.

You work directly with me. I’m responsive and present throughout the project, and most clients are surprised by how simple the experience feels. The process page walks through every step.

You’ll be involved at the moments that matter, and you won’t be buried in meetings or busywork. The heavy thinking happens up front on my end, so the big decisions get made early and once. Discovery happens in writing, at your own pace, and during the build we meet by video on a regular schedule.

It’s also my job to guide the process and communicate clearly. I explain things in plain terms, bring you one decision at a time with my recommendation, and manage the details so you always know what’s happening and what I need from you. How I work has more.

I can write every word of your website, and if you’d rather not write anything, you don’t have to. When you’re open to it, I like to work on it together, because what you know about your patients and your care makes the writing stronger. A few bullet points or topics are enough. Either way, I write in a voice that fits your practice, and you review everything before it goes live.

Every project is scoped to the practice, so I don’t publish prices. We talk budget openly on our first call, so you know early whether we’re in the same range, and the written plan that follows includes the scope of the work and an estimated budget. A website done right pays for itself in new patients. Dr. Thomas Shane of Shane Retina put it this way: “his value far exceeds the cost of his services.”

Most projects take two to three months from start to launch, depending on the size of the site and how quickly feedback comes back. You’ll have a clear timeline before we begin. The heavy thinking happens first, in discovery and planning, and then the build moves steadily because the important decisions are already made.

Most of my work is with medical practices, and that focus is on purpose. My clients are independent practices in dermatology, ophthalmology and retina, med spas, radiology, functional medicine and pharmacy, and I’ve also worked in other areas of healthcare. Working in one field means I already know how patients choose a practice and what the website has to do for it, and what works in one specialty often helps in another. Outside healthcare, I take on other kinds of businesses when the project and the relationship are a good fit.

That’s a good place to start, and many clients come to me that way. First I look at how the site is built, how it’s organized and how it’s performing. If the foundation supports the results you want, we move ahead with SEO on the site you have. If something is in the way, I’ll tell you what it is and what to fix first. Sometimes that is a redesign, and a careful one keeps the rankings the site has already earned.

I stay on. The care plan keeps the site hosted, updated, backed up and secure, the same way your phone needs its updates. New pages, SEO and anything else the practice needs come on top of that, covered by a retainer or billed hourly as it comes up. You send a request, and I make the change myself.

Some of the first websites I ever built belong to clients I still look after. More on ongoing support.

You do. The domain is registered in your practice’s name, and the website, its content and its logins belong to you. If you ever decide to move it, I give you what you need to take it with you.

No. I won’t take on a practice that competes with one of my clients for the same patients in the same area. If you’re my client, I’m on your side, and I want you to win. I do work with practices in the same specialty in other parts of the country, but never two competing in the same market.

Anywhere in the United States. I’m in Denver, Colorado, and my clients are in Florida, Ohio and other states. Discovery happens in writing and we meet by video on a regular schedule, so where your practice is doesn’t change how the work goes. For local search, I check how each of your offices shows up on the Google map for the searches its patients make.

It starts with the contact form. Tell me what your practice does best and who you want to reach. A few sentences is plenty. If it looks like a good fit, the next step is a short call, twenty to thirty minutes, to get to know each other and see whether we’re the right match. From there, every step to launch is laid out on the process page.