Work · Web Design
Love and Beauty Maui: More Inquiries in a Hard Market
Love and Beauty Maui is a wedding hair and makeup studio in Kihei, led by Nikki Quinn, one of the best bridal stylists on Maui. I built its new website around real photographs of her work, with SEO built in from the start. It went live while the Maui wedding industry was still struggling to recover, and her inquiries grew far faster than the market did.
+51%
Monthly inquiries, one year after launch
12x
Traffic from AI sources
#1
On Google Maps in Kihei for wedding hair and makeup
2023
Working together since
The homepage. Real brides, photographed by the photographers the studio works with.
Client
Love and Beauty Maui
Where
Kihei, Maui, Hawaii
Business
Wedding hair and makeup
Launched
December 2024
What I do
Website design with SEO built in, pricing guide design, and Google Business Profile optimization
Growth
Inquiries up 28 percent in the first full year on the new site
01
The Wedding Hair and Makeup Business
A boutique studio in Kihei that brides trust with their wedding day.
Love and Beauty Maui is a wedding hair and makeup studio owned by Nikki Quinn, who has spent more than twenty years making brides look and feel like themselves at their best. Her reviews say the same things again and again: she is kind and calm on a busy wedding morning, and her work holds up through wind, humidity, and happy tears. She and her team work from a boutique salon in Kihei and travel to hotels, vacation rentals, and venues across Maui, styling brides, wedding parties, elopements, vow renewals, and photo shoots. Their specialty is romantic hairstyles with natural or soft glam makeup, and the salon also offers spray tans and blowouts.
The business runs on inquiries from the website. Couples find Love and Beauty through Google, Nikki’s social media, and the wedding directories, look through the work, and send a request through the site. The website’s job is to turn all of that attention into inquiries.
02
A New Website in a Hard Stretch
A new website, launched in one of the hardest stretches the Maui wedding industry has seen.
Her work was stunning. Her old website hid it. A few photographs and a line or two of copy gave couples little reason to reach out and gave Google almost nothing to find. The goal of the redesign was simple, with SEO built in from the start: show her work the way it deserves, bring more couples to the site through Google and AI search, and turn more of those visitors into inquiries.
The timing could not have been harder. The Lahaina wildfire in August 2023 hit an industry that books a year or more ahead, so the worst of it landed in 2024, the year before the new site. Non-resident marriages on Maui fell about 39 percent between 2022 and 2024, and in 2025 the island’s wedding and event association warned that the industry needed immediate help. Inquiries to the old site fell with the market: 2024 ran 13 percent below 2023. That is the market the new site went into.
03
Real Photographs and a Page for Every Booking
Real photographs of real work, a page for every kind of booking, and SEO built in from the first day.
The look started with a pricing guide. Before the website, I designed the studio’s pricing guide. The new site was built to carry the same look, so a couple sees one brand from the first page to the price list.
The cover of the pricing guide I designed for the studio. Couples get the full guide when they inquire.
The site is built around the photographs, and the photographs are real. I had Nikki collect photos of her own work from the wedding photographers she works with, because couples judge a stylist by how the people in the photos look, and these are real brides who look beautiful. The portfolio page credits every photographer who contributed, with a link to each one’s site, so the photographers get the credit and the studio gets to show its work.
The portfolio page credits more than twenty of Maui’s wedding photographers, each with a link to their own site.
The photography also says, without a label, that every couple is welcome.
The wedding hairstyling page.
The structure follows how couples search and book. Weddings, elopements, photo shoots, and mobile hair and makeup each have a page of their own, written for the person searching for that, and so do hair styling, makeup, the packages, and the Kihei salon. Those pages lead to the inquiry form, so a couple who finds the right page is one step from reaching out.
The elopement page: one of the pages built for a kind of booking, with its own photographs and its own path to the form.
The events page, where a couple picks the kind of booking they need.
The SEO was built in, not added later. The page titles, the headings, descriptive file names and alt text on the photographs, and FAQ structured data were part of the build. I also optimized the studio’s Google Business Profile and pointed its website link to the new site. A site built this way earns its own visits from Google on top of the ones the directories and social media send.
The homepage and the inquiry form on a phone, where most brides arrive.
04
Results
The market crept back. Inquiries grew far faster.
#1
On Google search for Maui wedding hair and Maui wedding makeup
12x
Traffic from AI sources like ChatGPT
#1
On Google Maps across South Maui, where the studio is based
Inquiries went up and stayed up. In 2025, the first full year on the new site, inquiries ran 28 percent above 2024. In 2026, the monthly average is 51 percent above 2024.
She grew while the market stalled. Destination weddings on Maui fell 39 percent from 2022 to 2024. In 2025 they came back only 8 percent and stayed about a third below 2022. Love and Beauty’s inquiries rose 28 percent that year. In 2026, weddings are up 13 percent on 2024, and her inquiries are up more than 50 percent.
While the industry asked for help, the studio set a record. In 2025 the island’s wedding and event association warned that the industry needed immediate help. In January 2026, Love and Beauty had its busiest month on record.
Destination weddings on Maui and Love and Beauty’s inquiries, each against 2024. Wedding figures from the Hawaii Department of Health.
Couples find the studio on Google. The site has drawn more than 3,500 clicks from Google search, and more than 1,300 of them came through the website link on the studio’s Google Business Profile. It ranks in the top two on Google for “maui wedding hair and makeup” and “maui hair and makeup artist.” On the map, the studio ranks first across South Maui, where it is based.
AI assistants send couples too. ChatGPT, Gemini, Perplexity, and Claude all send visitors to the site, and those visits roughly doubled from 2025 to 2026.
The salon gets found too. The page for spray tans, blowouts, and conditioning treatments is the site’s most-clicked page from Google after the homepage.
“Wedding hair and makeup” across Maui: the studio’s rank at each point on the map. Number one across the south side.
“Since launching the new website, our inquiries have become so much more consistent. We’re receiving multiple inquiries almost every day, sometimes significantly more.”
Nikki Quinn · Lead Stylist and Owner, Love and Beauty Maui
05
The Business Today
The site keeps doing its one job.
The build did the heavy lifting. Since launch the site has needed only small updates as the studio grows: new pricing guides, new photographs as the photographers send them, and new pages as the studio adds services, like its wedding videos page. Nikki sends a request, and it is usually done the same day.
This project shows what a website built well, with SEO in it from the start, can do for a small business on its own. Read about how I approach web design.
Services on this project
Website redesign
A new site with SEO built in from the start.
Local SEO
Google Business Profile optimization.
Schema and knowledge graphs
FAQ structured data on the site.
In Nikki’s words
What the new website has meant for the studio.
“Before working with Josh, my website felt dated, generic, and didn’t reflect the quality of work my team and I were producing. When I first started, I was just a solo artist figuring things out, and I never really had a cohesive brand. No clear colors, fonts, or overall identity. Josh didn’t just redesign my website; he helped me establish an actual brand. He took everything I’ve built and gave it a professional, beautiful identity that reflects the level of service we provide.
Now I feel so proud and confident every time I share our website! The photography showcases our actual work, captured by talented photographers we collaborate with here on Maui. We even have a dedicated page giving those photographers credit, which I love because it highlights our relationships within the wedding community. The entire website feels elevated, professional, and inviting, but still captures our relaxed aloha vibe. Josh really understood how to blend luxury with our down-to-earth personality. The beautiful fonts, layout, and imagery make you want to keep scrolling. It finally looks and feels like the established, high-end bridal beauty company we’ve worked so hard to become.
Since launching the new website, our inquiries have become so much more consistent. We’re receiving multiple inquiries almost every day, sometimes significantly more. Before, we’d occasionally experience slow periods without many inquiries. Now, we’re regularly hearing from clients who found us through Google searches and Google Maps. We’ve even had a handful of clients mention finding us through ChatGPT! This has been especially meaningful during a challenging time for the Maui wedding industry. While other local artists and teams have shared that business has been slower, we’ve continued to stay consistently busy. I truly believe our stronger online presence has played a big role in that.
Another thing I absolutely appreciate about Josh is how responsive he is. With my previous website designer, I’d sometimes wait weeks just to get a response or have changes made. Josh has literally completed updates for me the same day I’ve requested them! As a business owner, that kind of service is invaluable.
He also completely transformed our pricing guide to match the website. What was once a pretty basic document now looks beautiful and professional. Everything feels cohesive, from the moment a bride visits our website to when she receives our pricing information. It all feels like one brand.
If I could tell another small business owner one thing, it would be to get off the fence and invest in a professional website! There are so many DIY options out there, but there’s a huge difference between simply having a website and having one that’s strategically designed to attract clients, build trust, and grow your business. Josh understands not only beautiful design but also SEO and the importance of getting your business found online. That’s his area of expertise, and it shows. I’ve worked incredibly hard to build my reputation and establish Love & Beauty Maui as a trusted name in our industry. My website finally reflects that. If you’re serious about growing your business, hiring Josh is one of the best investments you can make. I couldn’t be happier with what he’s created for us!”
Nikki Quinn · Lead Stylist and Owner, Love and Beauty Maui
Next case study
Web, SEO, local search, and print for one of the Gulf Coast’s best-regarded dermatology groups, built one piece at a time since 2020.
Get in touch
If your website should be bringing in more inquiries than it does, I can help.
Tell me what your business does best and who you want to reach, and we’ll both get a sense of whether we’re the right match.