Joshua Paul Design · Services
Services
I build websites with SEO in them from the start, and I keep them working and growing after launch. Healthcare is where I focus, and many of my clients have been with me for more than a decade.
Designed to evolve
A website should bring in new customers, and keep doing it as the business grows.
That takes a plan for the whole site before anything is designed, and someone looking after it once it is live. I do both.
Building it
Web Design & Development
Every website I build starts with what it has to do for the business. The first step is a plan for the pages and how a visitor moves through them, so people can tell right away what the business does and what to do next.
I work out the structure, the words, the design and the SEO together, so each part fits the others. The words are written for the page they sit on, and each page is built around the searches it needs to show up for. Each site also comes with a full knowledge graph.
The details get the same care. Spacing, type and how each page works on a phone are decided screen by screen, so the site is easy to use and looks like the quality of the business behind it.
Some of the most useful pages I build never show up in Google. They are made for people who already know the business, like new patient forms, instructions for before and after a visit, and training pages for new staff. They do real work inside the business every day and take a lot of repeat questions off the front desk.
Florida Radiology Consultants homepage. See the case study →
Love and Beauty Maui homepage. See the case study →
Getting found
SEO & Content Strategy
SEO works best when it is part of the website from the start. Google and AI tools are trying to understand what your business does and who it serves, and a clearly built site gives them the answer.
The work takes in your website’s pages and words, the code that describes your business to search engines, and the places off your site that matter too, like your Google Business Profile, your listings and your reviews. It also covers AI search, so your business gets named when people ask ChatGPT or Google’s AI for a recommendation.
Content is a big part of the work. I write pages for the services you offer and the questions your customers ask, in the words they search with, and I plan what gets written next so the site keeps covering more of what people look for.
Skin Health Forever, first in Tampa. See the case study →
Venice Retina, first on the map at all 49 points. See the case study →
A treatment page for Arsenault Aesthetics. See the case study →
Arsenault Dermatology, after a round of SEO. See the case study →
Keeping it growing
Ongoing Support & Optimization
Once your site is live, I stay on. You send a request, and the person who reads it is the person who makes the change.
The care plan keeps the site hosted, secure, backed up and up to date, the way your phone needs its updates. New pages, SEO, content and anything else the business needs come on top of that, whenever you need them.
Over time I get to know your business, so a request can be as simple as “can we get this on the site?” Some of the first websites I ever built belong to clients I still look after.
Since 2020, these clients and others have sent me more than 2,600 requests.
“Seven years later, Josh continues to be just as responsive, reliable, and attentive to our evolving needs as he was at the beginning. I’ve since referred him to at least three other large medical practices, all of whom have been equally thrilled with his work and have developed the same long-standing relationship with him that we have enjoyed. That, to me, is the strongest testament to the quality of his work and the trust he earns from his clients. I recommend him without hesitation.”
Dr. Anita Shane · Ophthalmologist & Founder, Venice Retina
Specialized services
The specialized work inside each service, for when you know exactly what you need.
Most projects combine several of these. Some start with just one.
Website Redesign
A new site built around your business today, without losing the Google rankings it has earned.
Graphic Design
Print ads, billboards and digital ads for medical practices, designed to match your website.
Local SEO
Showing up on the Google map when somebody nearby is ready to walk through your door.
Healthcare SEO
Getting found by the patients who need what you do, and chosen once they find you.
Schema and Knowledge Graphs
A knowledge graph that helps Google and AI tools understand your business. Every site gets one.
AI Search Optimization
Getting named in ChatGPT and Google’s AI answers, starting with an AI Visibility Audit.
WordPress Maintenance
Like your phone, your website needs regular updates. I keep it updated, backed up and secure.
Platforms & Tools
The stack behind every site I build: WordPress, Astra and Elementor, and the tools that keep it running.
How these work together
Web design, SEO and support work best as one system.
In this industry, the design, the writing, the SEO and the upkeep are usually handled by different people at different times, and the pieces never quite fit. I do all of it myself, so it gets planned together from the start and stays that way.
It also means you work with one person for years, someone who already knows your business when the next thing comes up.
Whatever a project includes, it runs through the same six steps, from the first message to launch. They are laid out on the process page.
“Good design is as little design as possible. Less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials.”
Dieter Rams
Get in touch
Every project starts with a conversation.
Tell me what your business does best and who you want to reach, and we’ll both get a sense of whether we’re the right match.